Olympic torch carried by David Beckham lights up online auction as bids soar to £5,200 (and climbing)

  • Torch among a number of Games memorabilia up for sale on official website

By
Simon Tomlinson

13:10 EST, 21 June 2012

 

The Olympic torch carried by David Beckham when it arrived in Britain had attracted bids of more than £5,200 last night after going up for auction.

The aluminium flame-bearer, which is accompanied by a ‘metallic shard’ signed by the football star, is among a number of Games memorabilia up for sale online.

It is being sold through a website approved by the London Olympic Organising Committee (LOCOG), which describes it as ‘a piece of history from the unforgettable journey of the Olympic Flame’.

Hot property: David Beckham holds the Olympic Flame as it arrives in Cornwall on May 18 for the start of the UK-wide relay

Hot property: David Beckham holds the Olympic Flame as it arrives in Cornwall on May 18 for the start of the UK-wide relay

The site is expected to sell off collectors’ items include a baton from the men’s 4 x 100 metres relay and tennis balls from the Olympic tournament once the Games get under way on July 27.

Mindful of criticisms that the Games have become too commercial, Locog said the funds raised would help to offset the cost of the  torch relay and of staging the Games themselves.

They denied that the website was set up in response to some participants selling their torches on the eBay auction website.

Mementos: A torchbearer carries the Olympic Flame between Musselburgh and Bilston. Participants are being offered the torches for a reduced price of £199. Those that aren't wanted have gone on the London 2012 auction site

Mementos: A torchbearer carries the Olympic Flame between Musselburgh and Bilston. Participants are being offered the torches for a reduced price of £199. Those that aren’t wanted have gone on the London 2012 auction site

The website (www.london2012.com/auction), which is being overseen by Innovative Sports, features 20 torches, which organisers said cost £500 to manufacture.

Torchbearers involved in the relay around the British isles have been offered them for a subsidised price of £199 as a memento.

Bbut the ones up for sale on the website are those not wanted by the participants or donated by celebrities like Beckham.

The LA Galaxy and former Manchester United midfielder carried the torch when it first arrived in Britain on May 18.

 

 

 

 

Here’s what other readers have said. Why not add your thoughts,
or debate this issue live on our message boards.

The comments below have not been moderated.

soft voice with a rich but poor wife . who?

What dose he do nothing now so why do people like this man .Yes he did play football in the UK but he dose not now for long time so whats the fuss about him

oh dear oh dear, he looks so stupid, whos is going to remember him in two years???

What+a+sick+society+we+are%2C+when+a+torch+identical+to+many+others+is+worth+more+coz+a+low+level+educated+man+has+touched+it..++I+despair.

Didn’t they castigate others who sold the torches – but, of course, they weren’t the sainted David.

s this the best we can do? Who is this man? – David Slack, Boston, United Kingdom,—————————————————- Some bloke from America.
- Dave, No 10, 21/6/2012 16:27
+++++++++++++++++++++ Lincolnshire is in America now? Or does a certain Brit named Dave not know where British boroughs are?

s this the best we can do? Who is this man?
- David Slack, Boston, United Kingdom,—————————————————-
Some bloke from America.

I would like to say where he can put that torch.

He lives and works in America says its the greatest country in the world. Then every chance the politicians and their muppets get he’s been paraded around as this great Englishman.

Is this the best we can do? Who is this man?

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

Olympic torch carried by David Beckham lights up online auction as bids soar to £3,350 (and climbing)

  • Among a number of Games memorabilia up for sale on official website

By
Simon Tomlinson

23:13 EST, 20 June 2012

|

23:14 EST, 20 June 2012

The Olympic torch carried by David Beckham when it arrived in Britain had attracted bids of more than £3,350 last night after going up for auction.

The aluminium flame-bearer, which is accompanied by a ‘metallic shard’ signed by the football star, is among a number of Games memorabilia up for sale online.

It is being sold through a website approved by the London Olympic Organising Committee (LOCOG), which describes it as ‘a piece of history from the unforgettable journey of the Olympic Flame’.

Hot property: David Beckham holds the Olympic Flame as it arrives in Cornwall on May 18 for the start of the UK-wide relay

Hot property: David Beckham holds the Olympic Flame as it arrives in Cornwall on May 18 for the start of the UK-wide relay

The site is expected to sell off collectors’ items include a baton from the men’s 4 x 100 metres relay and tennis balls from the Olympic tournament once the Games get under way on July 27.

Mindful of criticisms that the Games have become too commercial, Locog said the funds raised would help to offset the cost of the  torch relay and of staging the Games themselves.

They denied that the website was set up in response to some participants selling their torches on the eBay auction website.

Mementos: A torchbearer carries the Olympic Flame between Musselburgh and Bilston. Participants are being offered the torches for a reduced price of £199. Those that aren't wanted have gone on the London 2012 auction site

Mementos: A torchbearer carries the Olympic Flame between Musselburgh and Bilston. Participants are being offered the torches for a reduced price of £199. Those that aren’t wanted have gone on the London 2012 auction site

The website (www.london2012.com/auction), which is being overseen by Innovative Sports, features 20 torches, which organisers said cost £500 to manufacture.

Torchbearers involved in the relay around the British isles have been offered them for a subsidised price of £199 as a memento.

Bbut the ones up for sale on the website are those not wanted by the participants or donated by celebrities like Beckham.

The LA Galaxy and former Manchester United midfielder carried the torch when it first arrived in Britain on May 18.

Steeplechaser Genevieve LaCaze buoyed by online support for her London Olympic Games bid

  • Video
  • Video


LONDON 2012: Genevieve Lacaze speaks to her family whose support has secured her spot in the London 2012 Olympic Games.




LONDON 2012: Family and friends of Genevieve LaCaze gathered to support her London Olympic dream.





Genevieve LaCaze

TOUCHED: A Facebook photo of Genevieve LaCaze.
Source: Supplied




QUEENSLAND’S newest Olympic hopeful says she’s grateful her home state is behind her.


People power over the internet saw Genevieve LaCaze overcome bureaucracy at the weekend and stride closer to her London 2012 dream.

Social media sites Twitter and Facebook and The Courier-Mail online were flooded with support after this newspaper broke the story on Friday.

At one stage on Saturday, LaCaze was outrating even 100m world record holder Usain Bolt as the highest-trending, or most popular, athlete on Twitter.

“I just want to say thank you to everyone,” she said. “There’s a reason Australia’s such an amazing country. I wouldn’t be making it to London without all these people’s voices. I’m just so, so privileged to have the backup that I have.”

Start of sidebar. Skip to end of sidebar.


Genevieve LaCaze


Genevieve LaCaze






End of sidebar. Return to start of sidebar.

The 22-year-old is expected to represent Australia in the 3000m steeplechase after Athletics Australia bowed to strong public pressure and extended the qualification period to June 22.

“It’s absolutely awesome,” she said. “When I ran the A qualifier, that definitely set a good tone for the week, because I was just so happy that I’d accomplished that. But it was very stressful to think that they might not take me.”

A steady stream of support quickly began pouring through Twitter, with Australians using hashtags #letlacazerun and #genlacaze after The Courier-Mail’s report on Friday.

“It was just overwhelming,” she said. “It’s been so great to see people reach out to someone they don’t even know, just because I’m a fellow Australian.

“I’ll make sure I get a good result in London and make everyone proud and know that it was worth it.”

She has since been approached by big-name sponsors such as Nike and New Balance.

LaCaze’s parents, Donna, 51, and Tony, 55, were yesterday gathered around their television and laptop with their three sons to watch livestream of her runing a 1500m race in Indianapolis.

The family are ecstatic and planning their trip to London.

“It’s amazing, I still have to pinch myself – I can’t believe it,” Ms LaCaze said.

Olympic organisers respond to councillors criticisms

Olympic organisers respond to councillors criticisms

By Sophia Sleigh

How Sutton High Street was expected to look like

The organising committee of the Olympic and Paralympic games has responded to criticisms by a Cheam councillor.

Mary Burstow slammed the “boring” Olympic banners in Cheam and criticised them as a waste of money in her online blog.

Sutton Council was given £50,000 of funding by the GLA to spend on decoration ahead of the Olympic Games.

The money was to be spent on bunting, flag poles and other Olympic themed displays from Locog, the London Organising Committee of the Olympic Games’, official supplier Icon.

Locog responded to the criticism and said: “We have worked together with local authorities to create a London 2012 ‘look’ that connects communities across the UK to the venues and the Games.

“A wide range of ‘look’ assets are available, from banners to bunting and floral displays, which were pulled together following feedback and consultation with local authorities. If boroughs do not
wish to display London 2012 Look they can use their own local decorations.”

Councillor Jill Whitehead, chair of environment and neighbourhoods committee on Sutton Council, said: “The GLA has funded all of the official Olympic decorations, and we have only been able to
choose from designs sent out by LOCOG.

“LOCOG’s contractors began putting up the banners at the end of last week and most town centres are now complete, although there are still some banners scheduled to go up in Sutton High Street, and
every Sutton school has been given Olympic bunting to decorate their buildings. “Summer 2012 is a once in a lifetime opportunity to show our city off to the world, so it’s important that our
borough looks its best.”

The banners went up at the end of last week and there are still some banners scheduled to go up in Sutton High Street.

What do you think? Send your opinions to ssleigh@london.newsquest.co.uk.

Comments(1)

Binsanity

says…

9:58pm Sat 16 Jun 12


WHY !!!!!!!!!
Binsanity


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NBC to stream events at Games

NEW YORK — If you miss any of your favorite events during the upcoming Summer Olympics in London, don’t blame NBC.

Every sport, every single competition will be streamed live online or telecast by NBC and its affiliated cable networks in the U.S. this summer — starting with the Great Britain vs. New Zealand women’s soccer game on July 25, two days before the opening ceremony.

It will be the most visible change for NBC in its first Olympics coverage since 1992 not run by veteran television executive Dick Ebersol. Ebersol, executive producer of eight winter and summer Olympic telecasts for NBC, quit as head of NBC Sports in May 2011. He will still be in London working for NBC as a consultant.

On television and online, NBC will offer 5,535 hours of Olympics coverage. The NBC broadcast network itself will have 272 hours, including the flagship prime-time telecast that will amount to a “greatest hits” of each day’s competition.

Ebersol’s successor as NBC Sports Group chairman, Mark Lazarus, ordered the live streaming during his first Olympics planning meeting after taking the new job.

“I said, ‘This is what I believe. Convince me that we should not be doing it,’ ” Lazarus recalled. “Nobody convinced me.”

— The Associated Press

Research: Olympics online viewing may be low

(gigaom.com) — This summer’s London 2012 Olympic Games is being billed, much like those before it, as “the first truly digital Olympics“.

But online consumption of the competition won’t be widespread, research for online sports broadcaster Perform Group’s Global Sports Media Consumption Report 2012 suggests:

  • Watching via PC – just nine percent of sports fans in the UK and 16 percent in the U.S. plan to view online.
  • Watching via mobile – even lower: just three percent in the UK and seven percent in the U.S..
  • Watching via TV – that compares with 64 percent of Brits and 71 percent of Americans who said they would watch the Olympics via regular TV.

Local broadcaster BBC Sport has planned a “four-screen” extravaganza streaming all 2,500 hours of the games across connected TV, web, mobile and tablet, while other broadcasters around the world are also upping their online coverage this time around. Most events are scheduled during European and American office hours, when fans are expected to watch at their desks.

  • But sports fans in Germany, Spain, France and Italy are more likely to watch online than Brits and Americans, according to the Perform’s research.
  • Results for emerging markets of China, Russia and Brazil, curiously, came even higher – as many as 70 percent of Chinese apparently say they intend to watch the games online…

But this is likely skewed and incorrect. While Perform’s research in nine out of 10 countries employed online Sportscope surveys from a “representative sample” of 18+ adults, in China research focused only on tech-savvy consumers in 10 major cities.

In fact, as far as the whole research goes – we will believe actual online viewing habits when we see them.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

‘Ticket fatigue’ slows London sales

The London Olympic organising committee (LOCOG), responsible for staging the Games, has become used to putting up the “sold out” sign within minutes of each tranche of tickets going on sale.

So far, 7 million of the total 8.8 million Olympic tickets have been shifted, and about half of the 2.45 million Paralympic tickets, in a process that began last year.

But the combination of a complex and opaque online ticketing system which has appeared unable to cope with the huge demand and which seemed skewed towards those prepared to bid for thousands of pounds worth of tickets, has resulted in an increasingly wary public.

About a quarter of the of 928,000 tickets made available last month have failed to sell, including for popular sports such as beach volleyball and boxing.

“Like an abused partner, I came crawling back for more only to be punched straight in the face again,” a Twitter account said on Friday following attempts at logging on after the latest batch of 43,000 tickets went on sale.

LOCOG now faces the prospect of some stadiums not being full, something it was determined to avoid after the flak Beijing received in 2008.

“Should they be sold off? I don’t think there’s a reason for any fire-sale to happen at the minute,” said Peter Vlachos, lecturer in marketing, events and tourism at the University of Greenwich’s Business School.

“There should be a strategy behind releasing them.”

LOCOG’s initial marketing was a big success with 1.8 million people in Britain and the European Union putting in 22 million applications in the early rounds despite the severest economic downturn in Britain in more than 60 years.

But those left without tickets, including athletes competing in the Games, began complaining on Twitter and in the letters pages of newspapers.

“There is a perception that it has not been handled well, and it goes beyond this country as well,” Chris Gratton, professor of sports economics at Sheffield Hallam University, told Reuters.

“I was in Holland in February and was asked the question ‘has the complete fiasco about the sale of tickets reduced the enthusiasm for the Olympics in London?’”

LOCOG still has about 550,000 tickets to sell with just weeks to go to the start of the Games on July 27. A large chunk of them are so-called contingency tickets which had been held back while logistics such as TV camera positions were resolved.

The committee has a further 1.25 million football tickets to shift – about half the original number.

“We always knew tickets would be on sale right up until Games time,” LOCOG said in a statement.

Sports fans will be able to buy tickets for all events, including the opening and closing ceremonies.

“It may well be that they’ve missed the moment in the sense that ticket fatigue has set in,” said Stefan Szymanski of the University of Michigan.

“They have not managed to sustain a level of anticipation that you might have hoped for.”

But most experts believe LOCOG has done a good job, having already sold more than 90 percent of its tickets (excluding football). It is on target to raise the £500 million needed towards its 2 billion pounds overall budget.

“They have a few hundred thousand tickets which millions of people would like to buy, then they have several millions of tickets that nobody wants to buy. And they have a commitment to make every event a sell-out,” Szymanski explained.

The lottery-style process adopted in the early rounds allowed it to get the best price for the tickets, he said.

“The problem is that the British public didn’t seem to understand this,” he added.

Alternatives, such as an auction, would have raised more revenue, but would have been resented even more by a British public that had already forked out £9.3 billion towards getting the Games ready.

A first-come-first-serve policy would not have filled the stadiums and would have seen tickets sold to people who valued them at less than their market value, Szymanski said.

He was even optimistic LOCOG would be able to sell the football tickets.

“We are a football-mad nation, we’re actually crazy about it”, Szymanski said.

“I would bet those stadiums will more or less sell-out when the time comes.

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Trackdays.co.uk releases the perfect alternative to the Olympic Games

Online driving experience company: trackdays.co.uk have released a number of special offers perfect for those looking to bypass the Olympic Games and Euro 2012/

(PRWEB UK) 9 June 2012

Trackdays.co.uk releases the perfect alternative to both the Olympic Games and Euro 2012.

Trackdays.co.uk have put together some of their best ever special offers specifically for the duration of the games. Using this opportunity to target people that were unsuccessful in winning Olympic tickets or simply looking for an excuse to get away from the Olympic chaos altogether.

They have announced special offers using the two strongest arms of their business. The first being ‘Own Vehicle Trackdays’ for either bikes or cars and the second being their ‘Supercar Driving Experiences’.

Marketing and Event Manager – Mark Rusted – said “Not everyone is interested in the Olympics. We have approx 30 own vehicle trackdays running during the games and venues all over the country with top Supercars such as Lamborghini’s, Ferrari’s Aston Martin’s and so much more. Given the choice of watching people throw sticks and splash around in the pool or driving Supercars round a racetrack with my heart pumping out of my chest? There are no prizes for guessing which I would choose. We have Supercar Driving Experiences from just £69 in an Aston Martin and own vehicle trackdays at the best racing circuits in the country. These special offers just make them even better!”

With a phenomenal number of failed Olympic ticket requests and a London transport network that’s expected to crumble under the pressure Trackdays.co.uk are looking forward to helping people find something much better to do.

Simon Boynton
Digital Sports Group
+44 (0)1245 211426
Email Information